keeping hearts beating
The Charity – Keeping Hearts Beating is a not for profit registered charity seeking to drive awareness of the need for more defibrillation equipment in towns and villages. Established by Luke Chapman, who suffered a cardiac arrest and survived by defibrillation, he is fully aware of the need for more of this life saving equipment in key positions, such as supermarkets, village halls and schools.
The Brief – In collaboration with ICM, the brief was to design a website to display case studies where access to defibrillation has saved a life. The website also needed to inspire companies to get involved with fundraising for life saving equipment and training courses on CPR for their local community. We created supporting materials such as emails, landing pages and social media content to drive awareness.